Owing to the presence of several manufacturers across the region, North America dominates the market of global natural food & drinks. It is also favoured by the regulatory policies in the region.
Demographically, US region contributes a larger share to the market. The people in US are more conscious in consuming and using natural products. Parents in the region prefer to use only natural products for their off springs. The Generation Z prefer to be vegan thus promoting natural food and drinks. Growing preference towards natural products and changing lifestyle are the main factors driving the market in the region.
Food and Beverage industry is emerging as a high-growth, high-profit industry. It has a huge potential mainly in the food processing and packaging segment. With the advent of technology the key players are making better decisions and on decide supply chain. The newer technologies in packaging and processing ensure that less waste is produced and recyclability is increased. Food processing segment is constantly innovations to convert raw ingredients into edible foods. Though there are various developments happening across the sector, processed food industry is growing at a moderate rate. Key players have developed high sophisticated machinery to automate the process thus reducing the cost and improving product quality. Additionally the packaging sector are guided to produce compostable, recyclable, reusable packages. Big players are investing in following a number of business strategies.
Key players operating in the global natural food & drinks market are Archer Daniels Midland Company, Bunge Ltd., Earths Best, Amy's Kitchen, Nestle S.A., 365 Everyday Value, Organic Valley, ConAgra Foods, Dean Foods, and General Mills among others. Archer Daniels Midland Company is a world-leading nutrition company with the widest range of specialty ingredients, blends, systems and experience. Recent acquisition of Neovia by Archer Daniels Midland Company, paving it to be global leader in value-added products and solutions for both production and companion animals.
Impact of COVID 19
The sudden outbreak of the ongoing pandemic has created a major impact on the eating and drinking habits of consumers. It has increased the health concerns among the people thus making them include fruit and vegetables in their regular diet. Also it has made the people to act concerned about the environment and shape their eating habits. The people is striving to boost their immunity and reduce vulnerability to disease and illness. This increased health consciousness is expected to drive the market for the fore coming years.
“The fruits and vegetables segment is expected for the largest share of the global natural food and drinks market in 2022.”
Owing to higher costs of natural processed food and drinks, people tend to prefer naturally available fruits and vegetables. The fruits and vegetables segment accounted for higher share during the past years and is estimated to continue to maintain of the trajectory during the forecast period.
