Market Highlights

The global anti-Counterfeit packaging market is expected to grow from USD 125.6 billion in 2023 to USD 469.7 billion by 2033 at a CAGR of 14.10%.

Anti-Counterfeit Packaging Market CAGR

2023-2033

CAGR OF

14.10%

Anti-Counterfeit Packaging Market

Nowadays, concern for the safety and quality of products exists both in developing countries and developed countries. According to the WHO, counterfeit products are fraudulently mislabelled with the source which includes wrong ingredients and incorrect active ingredients with fake packaging. In order to secure counterfeit products and their packaging, anti-counterfeit packaging plays a pivotal role here. From the global front, there has been a huge demand from the pharmaceutical and food & beverage industry in the overall market. However, the anti-counterfeit technology is favourably supported by government specially for food and pharmaceutical packaging, which further boost the growth of the market. 
This market research report provides in-depth information on trends, dynamics, revenue opportunities, competitive landscape, and recent developments in the global anti-Counterfeit packaging market. The historic years considered for the study are 2018-2021, the base year is 2022, the estimated year is 2023, and the forecast period is 2023-2033.

Anti-Counterfeit packaging Market: Market Dynamics

Anti-counterfeiting packaging is the process of secure packaging that prevents imitation and confirms the protection of the products. It helps customers to create higher shopping for choices and maybe even defend their health. Secure packaging is critical to avoid counterfeit merchandise in vertical industries such as food & food and pharmaceutical.
The rapid growth of the packaging industry mainly emphasised on brand protection amongst the manufacturers, further led to the growth of the market in the upcoming years.
The market is presently facing a walloping challenge because of the globalization of the retail sectors, that indirectly provides an important advantage to the counterfeiters to disrupt the real merchandise market. The food & beverage and pharmaceutical industry are suffering loss because of counterfeiting in terms of revenue and intangible assets.

Anti-Counterfeit packaging Market: Segmental Analysis

Anti-Counterfeit Packaging Market

By Technology

RFID

Barcodes

Holograms

Taggants

The Market will Grow

At the CAGR of:

14.10%

The Forecast Market

Size for 2033 in USD:

$469.7

The global anti-counterfeit packaging market has been segmental into technology, usage feature, end-use industry, and region.
Based on the technology, the market is further classified into barcode, labels, RFID, holograms, and others. In terms of value, the RFID segment dominated in the overall market amongst all the segments in 2023, which is anticipated to continue its dominance throughout the forecast period. This is attributed to its anti-counterfeit measures which are majorly adopted in the pharmaceutical industry.

Anti-Counterfeit Packaging Market

By End-use Industry

XX%

Food & Beverage

Healthcare

Electronics & automotive

Consumer durables

125.6

Total Market Size

USD (), 2023

14.10%

CAGR

2023 - 2033

Based on the usage features, the global anti-counterfeit market is segmented into track & trace, tamper proof, overt, covert, and rhetorical markers. The track & trace dominated the market in 2023 which is projected to witness fastest CAGR in the usage feature segment during the forecast period.

Anti-Counterfeit packaging Market: Regional Analysis

Anti-Counterfeit Packaging Market

By Region

The Market will Grow

At the CAGR of:

14.10%

The Forecast Market

Size for 2033 in USD:

$469.7

Geographically, the market is segmental into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. 
North America dominated the overall market with the largest market share in 2023 followed by Europe and Asia-Pacific, owing to the presence of leading manufacturers in the region and growing adoption and focus on anti-counterfeit packaging practices across the vertical industries such as the pharmaceutical and food & beverage sectors. 
However, Asia-Pacific is anticipated to witness the fastest-growing region on the backdrop of the growing awareness among the customers for counterfeit products mainly in the pharmaceutical industry.
Furthermore, Europe accounted for the second-largest market share in 2023, which is expected to continue its position by 2033.

Anti-Counterfeit packaging Market: Competition Scenario

Key players in the global anti-counterfeit packaging market are Avery Dennison Corporation (US), 3M Company (US), CCL Industries Inc. (Canada), AlpVision S.A (Switzerland), DuPont. (US), Zebra Technologies Corporation (US), Inksure Technologies Inc., Applied DNA Sciences Inc. (US), SICPA Holding SA (Switzerland), Flint Group, Authentix, Inc. (U.S), and SAVI Technology, Inc. (US).

Critical Questions Answered in the Report

    What are the key trends in the market?
    How the market (and its various sub segments) has grown in last four years and what would be the growth rate in next five years?
    What are the key strategies adopted by the major vendors to lead in the market?
    What is the market share of the top players?

Research Methodology

The research study extensively uses both secondary and primary research methodologies. More than 200 industry leaders from various phases of the value chain (demand side, supply side, resellers/distributors, and other independent consultants) were interviewed to gain crucial insights about this market and validate the research findings. Secondary sources referred for the research study include company websites, annual reports, paid database tools, investor presentations, webinars, blogs, news/journals, whitepapers, survey papers, associations, and government websites. All the collected data and insights were then processed using our proprietary data mining software that executes various algorithms to make projections for the forecast period.

Anti-Counterfeit Packaging Market Scope: